If you had sold the shares in your Emperor portfolio in 2008-2009 you would have faced a major loss to be sure. But wonderful businesses do not stay down for long. Had you not panicked and sold in 2008, in the spring of 2009 your portfolio would have recovered. Had you taken the opportunity to buy more shares while they were "on sale" during the crisis, you would have come out smiling. During that time, Warren Buffett was buying shares of wonderful businesses as fast as he could because he knew this "sale" would not last long.
Articles in this section
- Why the Emperor Penguin?
- What is the Dream Team?
- What is a portfolio?
- What are stocks?
- What is an ETF?
- Equity ETFs vs. Emperor Portfolios
- What is a dividend?
- What is Dividend Reinvesting?
- What are the potential risks of investing in the stock market?
- What is diversification and how does it benefit my portfolio?